Founded in 2007, Pentawards is the leading global platform and community for packaging design.

Pentawards is committed to recognising excellence in design, providing a source of inspiration, and connecting people from across the world through its annual competition, gala ceremony, international conferences, digital events, books, social platforms and more.

Pentawards Exhibition

The Pentawards Winners’ Exhibit is an exclusive display showcasing 2021 competition winners. This is a unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from 2021.


For your chance to win a copy of ‘The Package Design Book 6’, simply vote for your favourite design from our exhibit. The book, published by Taschen, features all of the Pentawards winning package designs from 2019 and 2020. Good Luck!

Design Deconstructed

Pentawards Conferences | 13:00 - 16:30

The science behind future-fit creativity

Marcel Verhaaf | Executive Creative Director | SGK | 13:00 - 13:30

Our objective is to create more sustainable, more desirable and more commercially effective packaging design. To achieve this hat trick we need to inject our packaging design strategies with objectivity. Join us as we share the science and tools behind the innovative solutions to more future fit brands.

Q&A | Networking | Meet the speaker | 13:30 - 13:45

How to implement design within organizations

Silke Bochat (EN) | Head of Design | Colgate | 14:00 - 14:30
The presentation is a 30min extract of a masterclass about Design Leadership, deconstructing the fundamentals on how to implement design and design functions within organizations, including how organizations work, how design leaders build teams, how to scale design and drive design ROI.

Q&A | Networking | Meet the speaker | 14:30 - 14:45

Design's time to embrace and lead change

Steve Honour (EN) | Design & Visual Identity Leader | Diageo | 15:00 - 15:30

More information will follow soon

Q&A | Networking | Meet the speaker | 15:30 - 15:45

Panel discussion

Hosteds by Reflex, Pentawards, Packaging & More | 16:00 - 16:30
Adam Ryan


Marc Reijnders


Wayne Hallett


Marcel Verhaaf


Silke Bochat


Steve Honour


Paul Roeters

Studio Kluif


Dutch winners pentawards 2021

Pentawards brings together some of the most successful creative minds from across the globe. Join us as the gods and heroes of the packaging design industry explain, discuss, explore, and examine the key formulas and principles to succeed in today’s world.


How can challenges with briefs be overcome to deliver a successful project? Which tools can help us turn a sketch into a reality? How can we best be equipped for the future and an ever-changing consumer mindset?


Let’s delve in and deconstruct the stories behind the packs.


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