FLEX wins Editor’s Choice at the Dieline Awards 2016

FLEX wins Editor’s Choice at the Dieline Awards 2016

Description

We are proud that Andrew Gibbs, founder and Editor in Chief of The Dieline, awarded our packaging design for 3D-printing producer Ultimaker with his Editor’s Choice Award 2016. Out of 1200 submissions worldwide, he handpicked our design concept for this prestigious packaging award. Again a great recognition of the power of Dutch Design.

The Ultimaker 2 Go is small in size, but big in 3D printing abilities and reliability. It is currently one of the most powerful little printers around. With a compact design, it’s great for makers on the go. We created a packaging concept that let the machine fully live up to its name.

The core of the solution is an elegant grey EPP box. The high-quality foam shells and the brown cardboard box protect the printer during transport from factory to user. After unboxing the shells double as a lightweight, shock resistant carrying case, held together by durable nylon straps for lifting and carrying. Once at its destination the printer is ready to use in no time: the strap should be unlaced, the upper part of the packaging lifted and you are immediately face-to-face with this mighty mini printer. The case can hold the printer without the need to remove the filament spool separately. So take it out, plug and play. It even has a separate, built-in compartment for other 3D print necessities like tape, glue and basic replacement

But there’s more: little holes in the packaging allow users to clip on their own 3D-printed parts. They can simply be clicked in the little holes at the corners of the case. These add-ons can be functional, such as wheels, handles, and cup holders or just for mere fun, making the case personal. This strikes beautifully with client’s open source business model. On Ultimaker’s on-line community YouMagine, 3D enthusiasts already share and create new ideas to improve the packaging design – proving that through collaboration and sharing all of us can make all things better.

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