GET THE MOST OUT OF YOUR PARTICIPATION

EasyGo has been part of Packaging Innovations for several years now. EasyGo is a service package that includes a wide range of marketing tools based on recent developments in digital marketing technology.

EasyGo allows exhibitors to get even more out of their participation and makes it easier for visitors to collect relevant information (provided by the exhibitors via My Easyfairs) during their visit.

easygo in a nutshell

EasyGo allows you to easily increase your outreach, visibility, and ROI. EasyGo is part of Easyfairs’ standard offering, but depending on your wishes, we offer you an additional choice: improved visibility or more leads. Or perhaps both? We recommended the GoPlus package to increase both visibility and leads.

As an exhibitor...

your visibility will be increased prior to the event and following up on leads was never as easy. You can choose from four different EasyGo packages. Whatever the objectives, there is a suitable package for everyone.

Prior to the event, you will fill out an online profile with company and product information in My Easyfairs. The information from this profile will subsequently be shared with visitors who have shown interest during the event. Naturally, you are fully in control with regards to the information shared. The more extensive your profile, the more information can be shared with potential new relations, however.

The visitor...

can easily scan interesting Packaging Innovations partners using the visitor badge they’ve received upon arrival at the event (Smartbadge technology). After the event, the visitor will receive all desired information in their inbox. As an exhibitor, it is therefore crucial that you fill out your My Easyfairs profile as detailed as possible.

Even if you’ve not had a face-to-face chat during the event, EasyGo allows you to share relevant information and generate leads more easily than ever.

What package will you choose?

GOVISIBILITY

Extra promotion for your organisation!

GOLEADS

Maximise lead generation and deepen customer relationships.

GOPLUS

Maximise lead generation and enhance online visibility.

Get noticed all year round

My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:

  • Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
  • There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
  • Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
  • Attract top talent from your sector by advertising job opportunities at your company.

Position your company as an innovator! Apply for inclusion of one breakthrough product in the Innovations Gallery (subject to approval by the Innovations Reviewer).

Invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. You can download a list of everybody who used your link to pre-register. Get in touch to invite them to your stand and follow up after the event. Promote your presence with highly professional ready-to-use marketing materials including invitations, web banners and event logos.

Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit.

1 Smart Badge reader

Get noticed all year round

My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:

  • Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
  • There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
  • Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
  • Attract top talent from your sector by advertising job opportunities at your company.

Position your company as an innovator! Apply for inclusion of one breakthrough product in the Innovations Gallery (subject to approval by the Innovations Reviewer).

Invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. You can download a list of everybody who used your link to pre-register. Get in touch to invite them to your stand and follow up after the event. Promote your presence with highly professional ready-to-use marketing materials including invitations, web banners and event logos.

Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit.

1 Smart Badge reader

Get noticed all year round

My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:

  • Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
  • There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
  • Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
  • Attract top talent from your sector by advertising job opportunities at your company.

Position your company as an innovator! Apply for inclusion of one breakthrough product in the Innovations Gallery (subject to approval by the Innovations Reviewer).

Invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. You can download a list of everybody who used your link to pre-register. Get in touch to invite them to your stand and follow up after the event. Promote your presence with highly professional ready-to-use marketing materials including invitations, web banners and event logos.

Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit.

2 Smart Badge reader

Boost your leads

Receive a list of everybody who demonstrated interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to get in touch and to convert prospects into customers!

Capture visitor details with a quick scan of their badges using the Visit Connect app on your smartphone. You can add notes e.g. to categorise the really hot leads. Post-event follow-up has never been easier.

Find out when visitors that you invited arrive at the event: receive real-time SMS notifications. Get ready to meet and greet key prospects and customers – they really appreciate it!

Unlimited licences

Boost your leads

Receive a list of everybody who demonstrated interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to get in touch and to convert prospects into customers!

Capture visitor details with a quick scan of their badges using the Visit Connect app on your smartphone. You can add notes e.g. to categorise the really hot leads. Post-event follow-up has never been easier.

Find out when visitors that you invited arrive at the event: receive real-time SMS notifications. Get ready to meet and greet key prospects and customers – they really appreciate it!

Unlimited licences

GET PREMIUM ONLINE BRAND VISIBILITY

Enhance your brand visibility where it will get most attention. Your logo appears on the exhibitor list of the online catalogue.

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