WEDNESDAY 17 NOVEMBER | 11:00 – 18:00
THURSDAY 18 NOVEMBER | 11:00 – 18:00

Experience the future of branded and inspirational packaging

back to business: the exclusive packaging lab of the Netherlands

Packaging Innovations is a national event with an international flavour that presents a surprising collection of insights and ideas for the primary packaging industry. From young to old, everyone is tempted by packaging.

from packaging problem to solution

In 2020, 40% of the world’s population consists of Gen Zers, the group of young people that follows the millennials. 70% of Gen Zers are prepared to spend more on brands with which they wish to be associated. At the same time, other generations are more and more environmentally conscious, as a result of which certain products are labelled ‘sustainable’. Nevertheless, on average 20% of packaging is non-recyclable. What does this mean for the future? How do you make sure your packaging stands out both online and on the shop shelves? Every target group requires a different approach. How do you make sure your packaging matches your target group?  That’s where we come in!

Latest news


A new society, the new normal. After corona, the world has new needs that arise from new developments. The need for physical encounters is increasing and at the same time the packaging industry is challenged to deal creatively with changing needs. Packaging Innovations facilitates these needs and is designed in such a way that not only everyone is safe, but also feels safe. View our current page on how we are going to make Packaging Innovations corona-proof.


Return to Amsterdam

Packaging Innovations 2018 was held right next to Empack. Thanks to a crossover of visitors, Packaging Innovations 2018 was able to host a record number of brand owners, marketers, designers, and packaging managers and buyers. Extensive analysis in collaboration with exhibitors and visitors has shown that the event’s exclusive nature should be cherished, however. It is therefore time to return home.

Do you want to Exhibit at Packaging Innovations?

Do you have groundbreaking innovations, designs, and/or technologies in primary packaging? Meet the right target group, convince (potential) customers, and improve your existing business relationships during Packaging Innovations 2021.

Why you do not want to miss Packaging Innovations

complete representation

Which packaging solutions and designs impress both nationally and internationally? Meet all leading exhibitors with international allure and discover the best packaging solutions to make your
product excel.

Live interaction

The packaging industry is constantly being challenged. Live workshops and knowledge sessions by national trendsetters and international packaging heroes will inspire you in creating a unique design or
distinctive solution.

Trends and innovations

After a visit to Packaging Innovations, you'll be up to date on the latest trends, innovations, developments, and legislation in the packaging industry.


A laboratory provides innovative solutions that benefit the world. Packaging Innovations offers distinctive and new possibilities in the field of packaging design and solutions. The focus will be on sustainability issues, distinctive features in terms of design, material usage, and the need for packaging. How do these concepts relate to the changing retail landscape

You’ll find the answers during Packaging Innovations.  ‘Welcome to our lab’.  


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