WEDNESDAY 18 NOVEMBER | 11:00 – 18:00
THURSDAY 19 NOVEMBER | 11:00 – 18:00

Experience the future of branded and inspirational packaging


On 18 and 19 November 2020, Packaging Innovations will return to its roots in Amsterdam—the centre of innovation and design in the Netherlands. After an outing in Utrecht in 2018, the 2020 edition will return to the place where the event has experienced growing success: Taets Art & Event Park in Amsterdam, Zaanstad. Why? This spectacular and industrial event location has an exclusive character that fits perfectly with the innovative and inspiring spirit of Packaging Innovations.


Packaging Innovations is a national event with an international flavour that presents a surprising collection of insights and ideas for the primary packaging industry. From young to old, everyone is tempted by packaging. In 2020, 40% of the world’s population consists of Gen Zers, the group of young people that follows the millennials. 70% of Gen Zers are prepared to spend more on brands with which they wish to be associated. At the same time, other generations are more and more environmentally conscious, as a result of which certain products are labelled ‘sustainable’. Nevertheless, on average 20% of packaging is non-recyclable. What does this mean for the future? How do you make sure your packaging stands out both online and on the shop shelves? Every target group requires a different approach. How do you make sure your packaging matches your target group?  That’s where we come in!

Why you won't want to miss Packaging Innovations

complete representation

Which packaging solutions and designs impress both nationally and internationally? Meet all leading exhibitors with international allure and discover the best packaging solutions to make your
product excel.

Live interaction

The packaging industry is constantly being challenged. Live workshops and knowledge sessions by national trendsetters and international packaging heroes will inspire you in creating a unique design or
distinctive solution.

Trends and innovations

After a visit to Packaging Innovations, you'll be up to date on the latest trends, innovations, developments, and legislation in the packaging industry.


Meet exhibitors with international allure in Taets Amsterdam, the location that beautifully underlines the international nature of the event. Packaging Innovations focuses both on national and international visitors (around 10%). In part thanks to the international network that we’ve managed to build with Pentawards, we are reaching out to (new) international markets. Take the next step towards successful cross-border activities, while not losing sight of your immediate environment: think global, act local.


A laboratory provides innovative solutions that benefit the world. Packaging Innovations offers distinctive and new possibilities in the field of packaging design and solutions. The focus will be on sustainability issues, distinctive features in terms of design, material usage, and the need for packaging. How do these concepts relate to the changing retail landscape

You’ll find the answers during Packaging Innovations.  ‘Welcome to our lab’.  


Packaging Innovations 2018 was held right next to Empack. Thanks to a crossover of visitors, Packaging Innovations 2018 was able to host a record number of brand owners, marketers, designers, and packaging managers and buyers. Extensive analysis in collaboration with exhibitors and visitors has shown that the event’s exclusive nature should be cherished, however. It is therefore time to return home.

participation in packaging innovations 2020?

Do you have groundbreaking innovations, designs, and/or technologies in primary packaging? Meet the right target group, convince (potential) customers, and improve your existing business relationships during Packaging Innovations 2020.


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